Message from our Founder

May I take this opportunity to welcome you on board? You will be in good company. Our clients include businesses which been in existence for over 200 years, large-scale e-commerce websites, and a number of businesses that require specialist SEO knowledge to compete for highly competitive keywords.


"Probably the best SEO Consultant currently in the UK, not only did he over deliver, his ideas and concepts were very different to other SEOs we spoke with." D Harrington CPUK 2013

"One of the UK's top Google Consultants...." DDL (2013)


Advanced SEO

All of the SEO techniques that will be employed by Benedict during the project have been researched, tried and tested, and comply with Google Webmaster Guidelines.

All changes recommended to a site will have no negative impact on the user experience; however, we are aware that not all SEO ideas are attractive commercially. We see it as our role to offer ideas to a client to select from and then to implement that concept.


What are people searching for today?

Google gives us the information on the "hot searches of the day" with this neat tool.


Proven track record

As we do not control Google, it is not possible to predict the precise effects of SEO, however similar campaigns for other UK Business websites have produced dramatic results, including numerous cases where target keywords have reached a high position in Google from positions outside the top 100 within weeks not months..

Benedict are uniquely placed to advise businesses on SEO, due to 11 years SEO experience and the wealth of information from our own 3500 websites.


Find out more on how Benedict can help you achieve your revenue targets please telephone or email.  

Tel: 020 8879 3340


Want to Jump Around the site?

German | UK

Wrong Anchor text strategy?

"What has gone wrong with our website, we were ranked #1 for keyword X and now we are languishing on page 10. We have not changed the site etc..." Perhaps we can shed some light.

There is no such thing as a SPAMMY LINK or a BAD link. Links are either good (have link juice or strength in various degrees) or have a neutral effect (ie none). How do we know, well control over 3000 websites with an estimated 9,000,000 external links, and have been building links as part of an SEO strategy for other 11 years.

Listen to learnThere is however an incorrect anchor text strategy often referred to as "exact match anchors" Read below and see why this could of happened to your website.

Please read a quick story

In 2001 Benedict created his first website for £23,000 for a electrical retailer. It was a small site that was well designed for its time and was well received by the client. However three months later the site had been visited 57 times.

This was embarrassing having charged so much for a site in the first place so, in December of 2001, Benedict sat down and tried to work out how to gain traffic for this site and the understand the relationship between content, code and backlinks.

He ran out a number of changes to the site free of charge to the client, as Benedict admitted that they might not work and could make things worse. By April 2002 the site was receiving 22,000 uniques a month and was sold in 2005 to a major brand.

So far so good...

Running forward to 2006 Benedict had become fascinated by Google and back links and that how using anchor text and links from other sites he could improve on a sites Google page rankings (SERPs). He created a 1000 websites to be able to gather data interlinking the sites together and to independent sites through a system he coined Gates360.

He thought that this information would be a gold mine to SEO Agencies who were selling professional SEO Services to UK businesses. He was so wrong.

He approached 35 of the largest SEO Agencies to offer this link building advice. Instantly it became very clear that whilst his link building skills, network of webmasters and sites were in high demand his advice and findings were not. Whilst he championed natural link building citing examples of hundreds of blogs and commercial sites and their use of anchor text he was largely ignored.

Clients wanted to be #1 for insurance so all links would link to the insurance page using the anchor "insurance - not cheap insurance or car insurance just "insurance". The was no telling these "experts" and then inevitable happened.

Benedict warned that this was creating such an unnatural pattern that the most low tech computer could pick this up and it was only a matter of time until Google rolled out changes which not only discounted this practise but penalised it. Panda proved this, fortunately with not a single Benedict client being dropped out or marked down for this practise.

If you site has been penalised then there are things that you can do, although in reality a change in SEO attitude is required that often is harder than removing a few links. If you have made a number of changes and asked Google to re-include your site and still there is no improvement, then please call 020 8879 3340 and perhaps we will be able to suggest a few options.

Above is Matt Cutts take on 'incorrect use of anchor text' should you have few minutes. Matt Cutts works for Google and is fond of lecturing SEOs on how not to work. His history interestingly enough is as "the porn cookie king"; he was in charge of removing adult images from 'Google Images' when the 'strict filter' was applied. When someone spotted an intrusive image he would reward them with his wife's home cooked biscuits or so the story goes!

Latest Reviews

Reviewed by Client "Benedict" they took our site onto the first page for "chocolate" and at one point we were beating Thortons. Good company that offered a more natural way to promote our website 5.0/5.0. More Reviews of Benedict


Reviewed by Client After a bit of slow start we began working well together, we had some problem extracting ourselves from the last company. We found Benedict to be a bit of a guru at web optimisation and now understand that we have to earn our place at No1 in Google. For me (as a technophobe) this was invaluable as it provided me with the latest SEO practices that will help me and my marketing girl knowledge to increase the pages ranking of our site. 4.5/5.0 More Reviews



SEO Only better

Arthur Road | London | SW19 8AE | tel: 020 8879 3340
With the focus on generating traffic and revenue for clients Benedict is continuing to enjoy SEO success in a crowded market. 4.5 out of 5 based on 12 reviews
Benedict Sykes - Search Consultant Located in London, SW19 8AE. Phone: 020 8879 3340.