Message from our Founder

May I take this opportunity to welcome you on board? You will be in good company. Our clients include businesses which been in existence for over 200 years, large-scale e-commerce websites, and a number of businesses that require specialist SEO knowledge to compete for highly competitive keywords.


"Probably the best SEO Consultant currently in the UK, not only did he over deliver, his ideas and concepts were very different to other SEOs we spoke with." D Harrington CPUK 2013

"One of the UK's top Google Consultants...." DDL (2013)


Advanced SEO

All of the SEO techniques that will be employed by Benedict during the project have been researched, tried and tested, and comply with Google Webmaster Guidelines.

All changes recommended to a site will have no negative impact on the user experience; however, we are aware that not all SEO ideas are attractive commercially. We see it as our role to offer ideas to a client to select from and then to implement that concept.


What are people searching for today?

Google gives us the information on the "hot searches of the day" with this neat tool.


Proven track record

As we do not control Google, it is not possible to predict the precise effects of SEO, however similar campaigns for other UK Business websites have produced dramatic results, including numerous cases where target keywords have reached a high position in Google from positions outside the top 100 within weeks not months..

Benedict are uniquely placed to advise businesses on SEO, due to 11 years SEO experience and the wealth of information from our own 3500 websites.


Find out more on how Benedict can help you achieve your revenue targets please telephone or email.  

Tel: 020 8879 3340


Want to Jump Around the site?

German | UK

Is Google Shooting itself in the foot?

Ever since we saw that Google is now run by Larry Page instead of 'Larry and Sergey Brin' Google appear to have become more arrogant and less in touch. We have web developers here at Benedict and they are a particular breed

We have a number of developers here at Benedict and they are a particular breed that value logic and sense of fair play. Now we are looking at GREED as another possible missed character makeup.

Both Larry and Brin (Google founders) are BOTH developers, however it was always Larry who seemed to be more of a typical 'developer' than Brin. If you search Google for "Google founders" there is an image of Larry Page (smiling shot) but for Brin there is an image of him skydiving. (read as out of office)

Although both brilliant, we have studied both characters online and have read the countless Google stories in hardback. Larry seemd always the more introverted and quieter of the two, whilst Brin was more social adept.

Recently Google is in the news for privacy problems and is attracting other negative PR, tax evasion etc, and the responses from Google are more aggressive than previously.

For although developers have this ingrained sense of fair play, when under pressure from 'outside' people they seem to know no other way than to further introvert in their shells (think room with no windows) or lash out.

Further introversion (if this is a word) can only lead to a further distance from reality.

So who cares? - Well you might have to!

Why we care is because this impacts on search results and could also impact on how your customers find your business. With the Government forcing ISPs (BT Virgin etc) to block certain IPs and access to certain adult sites, Google's continue refusal to pay UK corporation taxes or its evasive efforts at privacy could result in ISPs being ordered to ban Google!

We appreciate this is far fetched and not likely to happen, however it is this aggression and introversion that are likely to cause large scale fluxuations in organic search results as Google loses touch with the fact that sweeping algorythm changes, actually effect the businesses of millions of people and in turn their employees.

Google and the Mighty $ - is google the 'g' in greed?

With an increased push towards more money shown through both ever increasing number of Adwords adverts on a page and Googles new push into ecommerce Google is destroying the reasons behind its success.

"The reason why people use Google is the quality of its index and search results. Using a tablet over the weekend (ipad) I could harly see the organi results as adverts filled the page. I wanted information on laptops not adverts? I often wonder if the rising stars at Google are involved in Android and 'mobile' and the second raters are in search with the real cowboys being singled out for Organic search.Google and the Mighty $ - is google the 'g' in greed?" Sarah Cowell

Come on Google!

The internet is not solely for selling advertising. When you first indexed the internet "the mission" was to order information, so that "the right information was accessible at the right time to the right user" not to show us a digital version of the old Yellow pages

The below extract is taken from Google's website (about Company) page Feb 2001 and can be view on the Archive. We have removed parts which are not of interest and have highlighted some words.


Our Mission
Google's mission is to organize the world's information, making it universally accessible and useful.

Our Company

Google focuses exclusively on delivering the best search experience on the World Wide Web. Through innovative advances in search technology, Google helps its users find the information they're looking for with unprecedented levels of ease, accuracy, and relevancy. The company delivers its services to individuals and enterprises through its own public destination site,, and through co-branding its WebSearch and SiteSearch services.

Google was founded in 1998 by Larry Page and Sergey Brin, two Stanford Ph.D. candidates, who developed a technologically advanced methodology for finding information on the Internet. Based on years of research into large-scale data mining in general, and into analysis of the link structure of the World Wide Web in particular, Larry and Sergey determined that by using a complex mathematical analysis they could estimate the quality or importance and thus the relevancy of the web pages returned by a search.

Their combined research efforts resulted in the creation of a sophisticated, next-generation search engine that uses complex mathematical algorithms to determine importance and relevancy of web pages. This fully automated and scalable approach to search enables Google to get better as the Internet gets bigger. The benefit to Google users is the accurate and fast return of high-quality, highly relevant search results.

The Internet's growth as a massive, dynamic repository of the world's information continues at an unprecedented rate. Forrester Research estimates that 1.5 million pages are added to the Internet each day. According to a recent NEC Research Institute report, the publicly indexable web contains about 800 million pages, encompassing about 6 terabytes of text data, on about 3 million servers.

Because Internet users must rely on search technology to help find and sort through vast amounts of information, search engines have been widely recognized as critical components to Internet use. The Graphic, Visualization, and Usability Center estimates that about 85 percent of Internet users access search engines to find information, and according to MediaMetrix, today's popular search engines are consistently ranked among the top 10 sites accessed on the web. These first-generation search engines have become universal features on portals and commercial websites, as users strive to find information on the ever-expanding, increasingly unorganized Internet.

Google's Approach to Searching the Internet

Google's innovative search technology and elegant user interface design set Google apart from today's first-generation search engines. Rather than using only keyword or metasearch technology, Google is based on advanced patent-pending technology, which ensures that the most important results always come up first. Google's distinctive approach to searching the Internet is based on the following features:

An Elegant, Easy-to-Use Interface: Google's clean, uncluttered interface is designed to make it easy for users to enter search queries and interpret results. Results are presented with context sensitive summaries so users can easily tell if the corresponding web pages will satisfy their need. Users can also enter a query and click the "I'm Feeling LuckyTM" button, which takes users directly to the website of the first search result. For example, entering smithsonian into Google search field and clicking the "I'm Feeling Lucky" button takes the user directly to, the official homepage of the Smithsonian Institution.

Sophisticated Text-Matching: Unlike conventional search engines, Google is hypertext-based. It analyzes all the content on each web page and factors in fonts, subdivisions, and the precise positions of all terms on the page. Google also factors in the content of neighboring web pages. All of this data enables Google to return results that are more relevant to user queries.

• Patent-Pending PageRankTM Technology: Core to Google's search engine is its patent-pending PageRank technology. PageRank performs an objective measurement of the importance of web pages and is calculated by solving an equation of 500 million variables and more than 2 billion terms. PageRank uses the vast link structure of the web as an organizational tool. In essence, Google interprets a link from Page A to Page B as a "vote" by Page A for Page B. Google assesses a page's importance by the votes it receives. Google also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Important, high-quality pages receive a higher PageRank and are ordered higher in the results. Google's technology uses the collective intelligence of the web to determine a page's importance. Google does not use editors or its own employees to judge a page's importance.

Results are delivered in order of importance and relevance: Google helps users get to the results they're looking for by delivering the most relevant and important results first, and by providing an excerpt from the web page with search terms highlighted in boldface type.

• Integrity in Search Results: Google delivers only true search results, based on the objective, automated PageRank and text-matching measures. Our technology prevents manipulation of returned results by spammers and marketers, and we never alter the rank of our results based on advertising.

Google Search Services

Google offers its advanced search technology to individual users through the company's search destination site, Google also offers the same high-quality search capabilities to portals and commercial websites with its Google SiteSearch and Google WebSearch services.

Our Business

Google provides its search technologies commercially to customers through its Google WebSearch and Google SiteSearch services. Google's commercial products are hosted by Google, alleviating the need for organizations to manage their own costly search software and resources. Google SiteSearch is designed to search for information contained within a specific website. For example, RedHat, Inc. uses the Google SiteSearch capability to enable its visitors to search for information contained only on its website. Google WebSearch offers web-wide search capabilities to commercial websites. Netscape's Netcenter portal uses the Google WebSearch service to enable its visitors to search the entire web from the Netcenter portal.

With more than 3.5 million searches per day, Google also offers advertisers a highly trafficked web location to attract customers. Unlike current generation search engines, Google's advertising is precisely targeted and graphically designed to enhance a user's overall search experience. Google's distinctive approach to advertising offers the same elegant, clean interface that characterizes the Google search experience.

The Meaning of Google

Google is a play on the word googol, which was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, to refer to the number represented by 1 followed by 100 zeros. Google's use of the term reflects the company's mission to organize the immense amount of information available on the web and in the world.

©1999 Google Inc.



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Reviewed by Client "Benedict" they took our site onto the first page for "chocolate" and at one point we were beating Thortons. Good company that offered a more natural way to promote our website 5.0/5.0. More Reviews of Benedict


Reviewed by Client After a bit of slow start we began working well together, we had some problem extracting ourselves from the last company. We found Benedict to be a bit of a guru at web optimisation and now understand that we have to earn our place at No1 in Google. For me (as a technophobe) this was invaluable as it provided me with the latest SEO practices that will help me and my marketing girl knowledge to increase the pages ranking of our site. 4.5/5.0 More Reviews



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Benedict Sykes - Search Consultant Located in London, SW19 8AE. Phone: 020 8879 3340.